Challenge:
HP Hood was changing their label material and print process for their cottage cheese, which provided the the opportunity to redesign their packaging graphics (25 SKUs).
Solution:
I presented a vibrant vertical strip of color containing the flavor information flanked with visual flavor cues and benefit call outs in one centralized location.
Contribution:
Hood selected my design solution, allowing me the opportunity to see the project through from phase 1 to production.
Before and After
Original Concept Presented
