Challenge: Sema4 had just gone public and wanted their visual identity to reflect their mission of producing better health outcomes in a high-tech tone.

Solution: Visually communicating that Sema4 uses artificial intelligence to find clarity in the noise of big data through the use of color, texture and animation.

Contribution: Working hand-in-hand with the Chief Marketing Officer, I led a team of designers (in-house and freelance) to create the brand identity that brought this solution to life. The entire project was completed in under 4 months