Challenge:
HP Hood was changing their label material and print process for their cottage cheese, which provided the the opportunity to refresh their packaging graphics (25 SKUs, including 5.3oz).
Solution:
I presented a vertical strip of color containing the branding and product information flanked with flavor cues and benefit call outs for easier shoppability. Hood selected this version, allowing me the opportunity to see the project through from phase 1 to production.
Before and After
Original Concept Presented
