Challenge:
Sema4 had just become a public company and wanted their brand identity to be rebranded to reflect their high-tech mission.
Solution:
Working hand-in-hand with the Chief Marketing Officer, I led a team of designers (in-house and freelance) to create the brand’s visual language. The entire identity is built around the concept that Sema4 uses artificial intelligences to find clarity in the noise of big data to produce better health outcomes.
Logo Design
Corporate Signage
Company Homepage
Brand Book
An 18 page document telling the brand story and outlining the brand guidelines
Tradeshow Booth Design
Render created by AppleRock Displays
Tradeshow Booth Splash Video
Logo Animation: Leon Rammert
Remaining Animation: Anika Deluca using After Effects
Sales Collateral
Powerpoint Template, Digital Letterhead and Business Card Design
Social Media Page Graphics and Announcement Graphics
